By Edna Kane-Williams, Vice President, Multicultural Markets and Engagement, AARPEdnaKane-WilliamsNew

If the organizers of the 1963 March on Washington for Jobs and Freedom had used Facebook, Twitter, E-mail, Instagram and other social media to draw people to Washington, D.C., what would have been different about that great gathering on the Mall of the U. S Capital?

That question kicked off a Martin Luther King holiday forum discussion that grew from what could have happened with social media to ways that technology can now be used to continue the quest for civil rights, racial equality and economic justice.

“It’s amazing that we were able to amass as many people as we did given the communication that we had. But, if we had had email, if we had Instagram and Tweet and Facebook, just imagine the Poor People’s Campaign and that kind of communication across this nation. Man-o-live, woman-o-live, what a gathering we would have had in Washington!” said Rev. Dr. William B. McClain, a professor at the Wesley Theological Seminary in D.C. “We would have already accomplished the ‘beloved community’ if we’d had this kind of communication.”

The Downtown forum was organized by Revs. Louis and Demetra Hutchinson of Restore Together, a multilingual digital platform that aims to diminish poverty and oppression in America and beyond.

Rev. Brenda Girton-Mitchell of the office of Faith-based and Neighborhood Partnerships in the U. S. Department of Education, agreed. But she described a vision for a “digital March on Washington” that presses the issue of “cradle to career learning.”

She said it would start by spreading the word and “reminding us that we have to have a culture of educational excellence.”

The use of social media for civic causes is becoming increasingly common as more people – from diverse economic backgrounds – are expanding their Internet skills to social media. A 2013 Pew Research study says the percentage of Internet users on Twitter have more than doubled since Nov. 2010, now at 18 percent. For African-Americans, more than a quarter of Internet users are on Twitter.

From presidential elections and petition signings in America to what has become known as the “Arab Spring” of pro-democracy protests across the Middle East, social media has proven to be among the greatest tools for starting movements.

But, maintaining social change is where the work must be strengthened, said Rev. David McAllister-Wilson, president of Wesley. “Social media has been credited with starting or helping to start the Arab Spring. But, now research shows it has not been able to continue it.”

Joshua DuBois, former head of the White House Office of Faith-Based and Neighborhood Partnerships, said in order to grow and maintain civic change, the strategy must be to focus “less on Washington and more on restoring a sense of empathy around the country…I think that he [Dr. King] would be the first one to go into red states and two-party districts and remind people that we are all in this together; that we are all connected.”

And through social media, DuBois said, “I think that we have a unique ability to do that.”

 

 

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