Disrupt Dementia
With nearly 10 million new cases of dementia and Alzheimer’s disease occurring each year[1], and no cure, today AARP launched a new campaign, “Disrupt Dementia.” The campaign aims to help drive new diagnostics and treatments for dementias while providing education, support and hope for patients and family caregivers impacted by the physical, emotional and financial stress of dementia.
A new public service announcement sponsored by AARP Idaho and state officials is helping people with Alzheimer’s disease and their caregivers locate useful resources. In the PSA written by AARP Idaho, Gov. C.L. “Butch” Otter (R) calls attention to Idaho’s free hotline, called 2-1-1 CareLine. People can dial 2-1-1 to be connected with local support services and educational materials – some are free or low cost for those who are eligible. The public service announcement will begin airing in May 2013. To learn more go to or to view the PSA click here.
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