AARP® Purpose Prize® Call for Applications - Open Until February 28, 2025

Making a difference doesn't stop as you age. Millions of older adults are using their experience to give back, solve problems, and change lives. The AARP® Purpose Prize® award honors extraordinary individuals who use their lived experiences to make a better future for all.

The AARP Purpose Prize award is all about a new story of aging—focusing on experience and innovation and the idea that our aging population is an untapped resource full of possibilities.

Up to five winners who have founded/co-founded a 501(c)(3) or 501(c)(4) nonprofit will receive $75,000 for their organizations. Winners also have access to yearlong supports to help further organizational goals. Examples of current supports include one-on-one leadership coaching for founders, data and evaluation consulting, succession planning, prospectus development, social media and branding support, and more.

The call for applications runs through February 28, 2025, at 4 p.m. Central. To be eligible, applicants need to be:

• 50 years of age or older and founded/co-founded their organization after age 40
• The founder/co-founder of a 501(c)(3) or 501(c)(4) nonprofit organization
• A legal resident of the fifty (50) United States or the District of Columbia
• Your organization's work is not exclusively religious

See official rules and apply at aarp.org/apply.