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AARP AARP States Wisconsin

Apply for AARP Purpose Prize by Feb. 29

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Making a difference doesn't stop as you age. Millions of older adults are using their experience to give back, to solve problems, and to change lives. The AARP® Purpose Prize® award honors extraordinary individuals who use their lived experiences to make a better future for all.

The AARP Purpose Prize award is all about a new story of aging – focusing on experience and innovation and the idea that our aging population is an untapped resource full of possibilities.

Up to seven winners who have founded a 501(c)(3) or 501(c)(4) nonprofit will receive $50,000 for their organizations. Winners also have access to yearlong individualized supports to help further organizational goals.

Examples of current supports include one-on-one leadership coaching for founders, data and evaluation consulting, succession planning, prospectus development, social media, and branding support, and more.

“Our Purpose Prize winners are shining examples of a simple, yet profound truth: When we find our sense of purpose – that certain something that gives us a reason to get up and get going every day – we not only give meaning to our own lives; we make the world a better place for everyone,” said AARP CEO Jo Ann Jenkins.

The call for applications runs through Feb. 29, 2024 at 4 p.m. CT. To be eligible, applicants need to be:

· 50 years of age or older and founded their organization after age 40
· The founder or co-founder of a 501(c)(3) or 501(c)(4) nonprofit organization
· A legal resident of the fifty (50) United States or the District of Columbia

See official rules and apply at

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