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Iowa Consumers Unknowingly Putting Their Digital Identities at Risk, Says New Survey

In an Era of Continuous Data Breaches, AARP/Iowa Seeks to Empower Public with Simple Tips to Protect Sensitive Personal Information

As data breach incidents proliferate, a new AARP survey finds that that an alarming number of Iowa residents have failed to take the basic precautions against identity fraud. In response, AARP/Iowa and the AARP Fraud Watch Network today launched a campaign to raise awareness of identity theft risks and educate consumers on how to enhance the safety of their personal information.

ID Theft

Reports of data breaches have become commonplace -- from Equifax one year ago, to Target, to Uber, to Home Depot. According to the Privacy Rights Clearinghouse there have been more than 2,000 data breaches since 2015, impacting over 7 billion records. And an eye-opening cover story ( Is My Identity on the Dark Web?) in the September edition of the AARP Bulletin explains how some of this hacked personal information can end up for sale on the Dark Web.

While some security experts say almost all consumers have likely been affected in some manner by a data breach, AARP/Iowa’s survey shows that many Iowans put themselves in even higher jeopardy due to their risky online behavior:
• Password Re-use – More than half (55%) of adults have used the same password for more than one online account.
• Bank Account Access - Only 4 in 10 (40%) respondents reported having online access to all of their bank accounts.
• Credit Report – A little less than half of adults (45%) reported that they have experienced fraudulent charges on their credit or debit card, yet very few (14%) have ordered a security freeze on their credit report.
• Digital ID Know-How – 7 of 10 adults (71%) failed a quiz testing their “digital identity IQ”.

“Our survey results indicate that a lot of people may feel overwhelmed, and have just given up,” said AARP State Director Brad Anderson. “Two-thirds of those surveyed said that given the number of data breaches that have occurred, they think it is inevitable that criminals will be able to exploit their credit at some point. But we are emphasizing that there are powerful things you can do to make sure that stolen data can’t be used against you.”

The AARP Fraud Watch Network campaign recommends people take these three steps to protect their digital identity:
• Order a Freeze - Put a security freeze in place with the three credit reporting bureaus so that no one can access your credit file or open a new credit account with your information. For a guide to the process, visit Traditionally there has been a fee for placing a freeze on your credit report, but beginning later this month the process is  free thanks to legislation passed by Congress in May.
• Set up Digital Access - Set up online access to all of your financial accounts – bank accounts, credit cards, 401(k)s, etc. -- and regularly monitor the accounts so you can stay up-to-date on all transactions and recognize any fraudulent activity that may occur.
• Use Separate Passwords - Make sure you use unique passwords for each of your online accounts. That way, if one account is hacked, it does not put your other accounts at risk. A good way to manage all of those unique passwords is to use a digital password manager. These services keep all your passwords secure and help you create different, strong passwords for each of your online accounts.

AARP/Iowa’s digital identity theft education and awareness campaign consists of online advertising, social media content, online video, a tip sheet, and other assets that consumers can access at

AARP’s “Digital Identity IQ Quiz,” consisting of eight true-or-false questions, is also available online. Among the quiz results from AARP’s recent polling of Iowa residents:
• Only one-quarter of respondents (25%) were aware that a fraud alert will not prevent their credit file from being shared with potential creditors. A fraud alert does not block potential new credit, but places a comment on your history so that creditors will contact you prior to opening a new account.
• Just half of respondents (49%) know that purchasing ID theft monitoring services does not prevent identity thieves from stealing your identity. Most ID theft monitoring services will notify individuals if someone is attempting to open new credit in their name, however it won’t prevent it from happening.
• A little less than half (45%) of respondents know that when it comes to protecting yourself from fraud, a debit card is not as safe as a credit card. Consumers are responsible for no more than $50 of fraudulent charges on a credit card; however, if money is stolen from a bank account through a debit card, there are no protections on that money.

The AARP Fraud Watch Network launched in 2013 as a free resource for people of all ages. Consumers may sign up for “Watchdog Alert” emails that deliver information about scams, or call a free helpline at 877-908-3360 to speak with volunteers trained in fraud counseling. The Fraud Watch Network website provides information about fraud and scams, prevention tips from experts, an interactive scam-tracking map, fun educational quizzes, and video presentations featuring Fraud Watch Network Ambassador Frank Abagnale.

Abagnale, the renowned fraud expert whose personal story was depicted in the hit movie “Catch Me If You Can,” is also host of an AARP weekly podcast series, “The Perfect Scam,” that launched earlier this year.

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Survey Methodology
In July 2018, AARP engaged the GfK Group to conduct a quantitative research study among U.S. residents ages 18 and older. GfK sampled households from its KnowledgePanel®, a probability-based web panel designed to be representative of the United States. From the 3,592 panel members sampled for the national study, 2,076 completed the survey and 2,024 were eligible for the study, yielding a maximum statistical error of ±2.3 percentage points at the 95% level of confidence. The survey was administered, in English and Spanish, from July 6, 2018 through July 23, 2018. The average length of the survey was 13.5 minutes. For more detail on the methodology, see the survey report, “Up for Grabs: Taking Charge of Your Digital Identity.”

About AARP
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin. To learn more, visit or follow @AARP and @AARPadvocates on social media.

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