WASHINGTON, DC— Recognizing the milestone 50 represents, AARP recently launched “ Fearless at 50,” a campaign to celebrate real people who are challenging outdated perceptions of what it means to be 50 and over. Through TV spots airing during the NFL playoffs on CBS and in the pregame of Super Bowl 50, the campaign features real people boldly trying new things or just feeling good about who they are.
“I’m excited about this campaign because just as we do for those on the playing field, we celebrate real people who are in the game of life, living a vibrant and fearless 50-plus life.” said James Brown, AARP community ambassador and Host of NFL Today, Super Bowl Today on CBS and Special Correspondent, CBS News who voices the TV spots. “In the NFL, athletes exhibit fearlessness on every play. Showing real people being fearless is a great way to celebrate the 50th anniversary of one of the most iconic and most watched events in American sports.”
The TV spots showcase four real people. There’s Cynthia Anderson, who embraced turning 50 and jumped out of her own 50th birthday cake; Dr. Hector Flores, who started doing improv at 50; Firefighter Guy Fortt, who earned a business degree after 50; and Brenda Good, who learned how to belly dance at 50. The spots were recently aired Saturday, January 9, 2016 during the AFC Wild Card game on CBS.
“We know that 50 is a big transition for millions of people,” said Jo Ann Jenkins, CEO of AARP. “We want to encourage people to get the most out of this stage of their lives, and celebrate the inspiring ways they can expand their possibilities.”
AARP is also running an interactive Fearless at 50 Sweepstakes with a grand prize of $50,000, which will be active until February 29, 2016.
For more information on the Fearless at 50 campaign, visit: www.aarp.org/fearless50
AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services. A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world's largest circulation magazine; AARP Bulletin; www.aarp.org; AARP TV & Radio; AARP Books; and AARP en Español, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at www.aarp.org.