Election 2020: Campaign to Protect Voters 50-plus

AARP Mobilizing Older Voters Ahead of 2020 Elections

Campaign to Focus on Protecting 50-plus Voters and Making Their Voices Heard

LOUISVILLE, Ky. — AARP Kentucky is joining a nation-wide effort to launch “Protect Voters 50+,” a comprehensive voter engagement campaign to support and protect Kentuckians age 50 and up as they vote in the 2020 elections. The campaign will provide information on where candidates stand on issues that matter to Kentuckians 50-plus and help them cast their votes safely from home or in-person.

A centerpiece of the campaign will focus on providing information about voting options in Kentucky this fall at aarp.org/kyvotes, the AARP Bulletin, direct mail, digital communications, live Teletown Hall, and statewide paid media.

“AARP is demanding action to make sure that Americans 50-plus – whether they are working parents, family caregivers, or seniors in nursing homes – can vote and make their voices heard,” said Charlotte Whittaker, AARP Kentucky State President. “Politicians need to protect the health and financial security of voters 50+, especially during this pandemic.”

The “Protect Voters 50+” campaign will provide the information voters need about this year’s elections, including:       

• Video voters’ guides
• Polling
• Issue briefings 
• Direct mail, text messaging, social media and paid media

AARP Kentucky will track key races, host livestreaming and tele-town hall events. Election information will be provided through a full-scale digital effort, including, aarp.org/election2020, AARP Now app, social media, and news alerts.

AARP has a proud 34-year history of non-partisan voter engagement and does not endorse or oppose candidates, nor does AARP make contributions to political campaigns or candidates. We encourage all Kentuckians to ask questions, so they understand where the candidates stand on important issues and make their own decisions on Election Day.

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About AARP

AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.org or follow @AARP and @AARPadvocates on social media.