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DOMI Station, Leon County and AARP Florida Join Forces on New Initiative for Age 50-plus Entrepreneurs

Leon County, DOMI Station and AARP Florida are teaming up to help North Floridians age 50-plus achieve their entrepreneurial dreams with a new initiative. 

While DOMI Station has a long record of nonprofit work in Tallahassee nurturing entrepreneurship, the new initiative is its first venture specifically aimed at 50-plus entrepreneurship. 

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It’s called Third Act.

Third Act offers an inclusive environment in Tallahassee in which retirees, Big Bend residents age 50-plus, empty-nesters and other experienced professionals can engage with entrepreneurship as founders, team mentors, mentors, funders or volunteers.

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The Third Act initiative will be introduced at two online seminars, the first at noon Monday, Sept. 14, and the second at 6 pm Tuesday, Sept. 15.  To learn more and to register for the events, please go to or call (850) 391-8758.

The initiative is funded by a grant from the Office of Economic Vitality of Leon County government, and is supported by AARP Florida.

Third Act allows Tallahassee’s 50+ residents to:

  • Engage: Join our community events and networking opportunities
  • Work: Gain access to shared office space to work on your own projects
  • Learn: Get up-to-speed on entrepreneurship strategies to build and validate your business
  • Team: Join existing startup teams or find partners for your startup
  • Mentor: Give back from your experience, knowledge and contacts to help other entrepreneurs
  • Build: Grow your startup business through Domi’s incubation process
    According to AARP research, this initiative is one of only a handful of similar initiatives nationwide. But it is based on a growing phenomenon. 

After two or three decades working for themselves or others, Americans age 50-plus increasingly seek a ‘third act’ where they can continue to grow and contribute to the community while remaining economically and intellectually active.

Adults age 50 and older are starting new businesses at a rate that's been growing for more than 20 years — and accelerating since 2008. Many of these new entrepreneurs are using skills developed during careers to start successful businesses, all while enjoying the experiences that come with working for themselves.

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In 1996, the 55-64 age group represented 14 percent of all new enterprises, but by 2018,the percentage had grown to nearly 26 percent, according to a study from the Ewing Marion Kauffman Foundation released in September 2019.

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