AARP, Astros Hit Home Run with Hispanic Heritage Weekend

When it comes to out-of-this-world community commitment, it doesn’t get any better than AARP Houston and the World Champion Houston Astros. Thousands of fans saw that firsthand during this year’s Hispanic Heritage Weekend at Minute Maid Park. AARP Houston volunteers and staff were in full force during the three-day event, September 22, 23, and 24, which gave fans a taste of who AARP is and why we do what we do.

 These Astros fans, and now AARP fans too, spun our prize wheel and took home information on fraud prevention, info on the upcoming Houston Nov. 7 election, and an AARP-branded reminder of their time at our table. Not a bad way to make our mark on the Hispanic community and their neighbors. Oh, did I mention that AARP Texas also sponsored the “Los Astros” jersey that was given to more than 10,000 fans?

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“AARP Houston was proud to join the Houston Astros in celebrating Houston’s rich diversity. The Astros are just as diverse as the city. Many are Venezuelan, Puerto Rican, Dominican, Cuban, and Mexican,” said Rosalinda Martinez, AARP Texas Director of Community Strategy. “Latinos see themselves reflected in the Astros, and that is one of the reasons AARP Texas sponsored the “Los Astros” jersey, which signifies the power of Latinos and their love of the Houston Astros in Houston.”

The fun-filled weekend could not be complete without a festival, which AARP Houston participated in during this observance. Not even the bright sun could keep us from meeting folks who braved the high temperatures for a chance to engage with AARP and their favorite team.

“AARP Houston is delighted to bring our members and Astros fans together through their love of baseball. We pride ourselves in working with trusted partners to deliver impactful information and meet people where they are,” said Martinez. “We couldn’t be more thrilled to have interacted with thousands of fans across the span of three days during Hispanic Heritage Weekend.”

As if getting a “Los Astros” jersey wasn’t enough. Two fans who entered our AARP Astros Experience Sweepstakes were lucky enough to win four Minute Maid Park Suite seats and they even saw our Astros during batting practice.

Fans also saw Martinez throw the first pitch before the Sunday, Sept. 24, afternoon game. This native Houstonian made AARP and her community proud. It was indeed a weekend filled with firsts for AARP Houston and one that shows our Hispanic community members that together we can build better communities.