Seven of 10 pedestrian fatalities in Seattle from 2010 to 2013 involved people age 50 and older.
To address the problem, the Seattle Department of Transportation (SDOT), AARP Seattle and others have teamed up to try to make the city’s roadways safer.
“Data shows that older adults are some of the most vulnerable when it comes to being hit,” said SDOT Director Scott Kubly.
The organizations have kicked off Be Super Safe, a media campaign designed to create awareness and provide safety tips for pedestrians and drivers. Public service announcements appear on TV and radio, in print and online.
Some of the safety tips in the campaign are:
- Scout Your Route—Explore your intended route in advance.
- Be Seen—Wear bright clothing.
- Look, Smile, Wave—Make eye contact with drivers before you begin crossing.
- Know Your Speed—Know your abilities before crossing the street.
- Ditch the Distractions—Focus on the road.
- Watch for Pedestrians—Watch for pedestrians when driving.
- Think Before You Drink—Don’t drink and drive.
Visit seattle.gov/besupersafe for more tips and information on pedestrian safety.
—Dana E. Neuts